Challenge: Design a PSA that evokes emotion to get people to take action on adopting pets from shelters, not breeders.

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Solution: My concept for this ad was to design a dog's nose as the letter "o" in the word "adopt" to create the illusion that the dog was poking its nose through the page to point at the viewer. By doing this, it is as if the dog is pointing at the person telling them to adopt them.